Preparing for Production

 Before we begin our media production, and make a music video, we first need research and have a good understanding of each music and genre. We need to know the basics of editing and effects used for each of these genres. To start we answered many questions that give us a clearer understanding of music and their videos. Here are a few things that I had learned and taken notes of during lesson;

1.Pop is the most played music and has a large fan base. It has been a great influence to youth for over 50 years!
2. Emerging artists like Indi rock bands have a low budget. This meaning that they are limited for equipment. So for this being they try to make a music video which will allow it to be memorable and in some cases enjoyable to other audiences.
3. The primary purpose of a pop video is to promote both the artist and the song.
4. The public reacted to the music videos first being released in a positive way. As there were not many music channels when they were first released, the majority of the public would go out and buy the videos.

                                                                                                 

Music Video Culture & The Roots Of Music Television.  

1. Bohemian Rhapsody is one of the first music videos to be made. With also added effects.
2. Viacom was behind the launch of MTV. It was the television industry.
3. There was a lot of American soft rock in the 80's. Such as Duran Duran, Genesis, Wham, Michael Jackson and Madonna.
5. MTV Became a global sensation. It got its publicity through satellite television. This was the only way to become recognised during this time period as the television was one of the most owned media products.
6. Thriller - Michael Jackson. This was the first successful music video due to great dance routines and costume.