In this lesson we learnt many words that are related to a music video and learnt there terms..
What is illustration? - Lyrics used as script.
What is amplification? - Over the top video.
What is disjuncture? - Lyrics do not relate to video.
The lyrics in the music video help the audience understand the moral of the song and give a clear understanding of the meaning of the song and video. Narrative and Performance is extremely important in music videos such as pop music. This is due to authenticity. Also in a music video star image is important too! It can be helpful when establishing the lead singer.
Technical Aspects
Speed - How fast the shoots are.
Meat - Close Ups
Beat - Cuts on beat.
Colour - Sets the scene on music video.
What elements are common in terms of mis-en-scene in pop videos?
- Running theme - Colour, Clothing and Style.
Throughout this lesson we also analysed other students Music Video examples and guessed which grade 'A,B,C or D' they got. Through this exercise it showed me what techniques in a music video work, and which ones do not. For example; we watched a music video and none of the students were dressed for the song. So i learnt that dress code is very important and noticeable to the viewer. Another i watched showed girls that had filmed in the dark. Although they were wearing white clothing and all matched, you could not see their faces very clearly and make the video in my opinion annoying to watch. Also I’ve learnt that when shooting the music video do many different shots and angles, this preventing me repeating the same shot over and over in my music video making it boring and not exiting.
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